LLK International LLC, a subsidiary of LUKOIL, continues automating sales representative in dealership network by implementing CDC’s IT solutions on the Optimum platform.

Automation of dealers of the leader on the Russian market of lubricants began in 2011. At the end of Q2 2015 the total number of automated sales representatives was 300 — the mobile personnel of 50 dealer companies. The CDC solutions are integrated with different accounting systems operated by the dealers including 1C, versions 7 and 8, Papyrus, BEST-4+, and proprietary accounting programs.

In the dealer network of LLK International, Optimum ASUMT (SFA system) and Optimum GIS (geoinformation system) have been deployed and pre-selling, merchandising, GPS monitoring of employees in ‘the fields’, remote management of sales agent teams have been automated. The sales representatives are equipped with tablets that they use to conduct pre-selling, record data on distributions and product stocks, and perform accounting of other indicators. To send dealer reports to the head office, the data replication technology is applied that ensures secured authorized data exchange via communication lines of different quality (including 9.6 kbps dialup networks).

Top managers of LLK International continuously monitor compliance of dealers’ operations with standards, collect updated information on warehouse stocks and comprehensive sales report on a daily basis, supervise motivation and awarding bonuses to employees, and monitor progress in actions (both dealer and client ones).

In the nearest future, LLK International plans to start operating the Optimum Supervisor mobile application. It will be the main instrument for daily operations of regional managers who supervise operation of the mobile agents of the dealers subordinate to those managers.

The OPTIMUM system helped to streamline and make simpler control of dealer operations and unify the standards of product representation at sales outlets, says Ol’ga Malysheva, head of the department of sales on the domestic market of LLK International (LUKOIL Lubricants Co). - We are now confident that the scheme of our territorially distributed sales is running smoothly and is operable.