Optimum SmartTrading (Sales Force Automation)

Business process automation

Collecting orders (pre selling)

Merchandising

Selling from wheels (van selling)

Optimum SmartTrading (Sales Force Automation System) is used

in large and medium-sized enterprises producing and distributing food products and fast-moving consumer goods (FMCG))

 

in industrial enterprises distributing their own and related products through their own retail, partners in retail and vertically integrated holdings

Optimum SmartTrading provides:

• Effective control of distribution networks.
• Planning and monitoring the work of supervisors, sales representatives, merchandisers, promoters, and other mobile employees who are involved in sales or conducting surveys or questionnaires for various purposes.
• Productive merchandising with the ability to automatically recognize and analyze the display of goods on shelves (SmartLook Mobile Machine Vision powered by artificial intelligence technologies and proprietary algorithms).

Basic features

• Obtaining timely and reliable information about the activities of distributors (branches), as well as analyzing this data, through integration with various types of information systems.
• Optimization of product inventory in the warehouse through timely order processing and prompt shipment of goods.
• Prompt shipment of goods from the warehouse and timely delivery of orders to retail outlets.
• Managing sales targets with cascading from senior management to the sales representative or outlet.
• Automatic execution of basic operations at the point of sale: calculation of the order cost taking into account the pricing nuances for a specific point of sale and automatic creation of “recommended” orders based on actual and recommended balances, etc.
• Reducing the time for receiving and processing orders.
• Reducing time spent on merchandising processes through instant analysis of shelf, planograms, price tags, advertising materials using SmartLook Mobile Machine Vision.
• Optimization of sales representatives’ routes and strengthening control over their activities, including through satellite monitoring.
• Providing the sales representative with complete information about the product, customer, sales history, warehouse balances, discounts, and routes on a mobile device.
• Improving labor productivity and sales quality.