Optimum Bestshop

The Optimum Bestshop portal is a unified digital information environment for a manufacturer (distributor) and retail outlets.

Optimum BestShop is included in the Unified Register of Russian programs for electronic computers and databases of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation.

What does the manufacturer get

  • Sales Recommendations
    Recommended orders based on the analysis of sales from the market and the manufacturer's recommendation ("they usually take with this product").
  • Increased presence in retail outlets
    Direct interaction and stimulation of points of sale for cooperation with the manufacturer and distributor.
  • Increasing the loyalty of retail outlets
    Individual trading conditions and additional discounts.
  • Assessment of sales and production potential based on a systematized order history.
  • The ability to receive merchandising data directly from the outlet (without a visit).

Expected effect for the manufacturer

  • Reduced costs for sales representatives and merchandisers.
  • Expansion of the base of retail outlets, increase in the percent coverage of the territory.
  • Increase in sales.
  • Reduction of accounts receivable.
  • Consolidated data on points of sale and their sales.

What does the distributor get

  • Estimation of real sales.
  • Correct forecasting of warehouse balances.
  • Increase in sales.
  • The expansion of the customer base.
  • Reducing the cost of sales representatives.
  • Carrying out promotions.
  • Special offers sending.
  • Goods advertising.

What does the point of sale get

  • Ordering goods according to individual conditions.
  • Recommendations from the manufacturer (experience).
  • Online order status.
  • Balance, history of orders ...
  • Recommended product.
  • Delivery control.
  • Remaining commodities.
  • Promotions, trading conditions.
  • New items.

Key benefits

Reduced costs for sales representatives and merchandisers.
Expanding the base of retail outlets, increasing the coverage of the territory through individual interaction with the outlet.
Increase in sales.
Reduction of accounts receivable.
Obtaining consolidated data on the outlets and their sales.

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