In 2015, Dr. Theiss Naturwaren Rus implemented a project to automate operations of field agents that was developed by the CDC Group on the basis of the Optimum technology platform. The employment of mobile solutions enables the company to optimize business processes and use human resources in a more efficient way.

Dr. Theiss Naturwaren Rus is the exclusive official distributor of German drug products and healthcare and cosmetic products manufactured by the Dr. Theiss Naturwaren group of companies under the globally popular brands Dr. Theiss, LACALUT, D’oliva, and Allga San.

In operating Optimum mobile applications in the process of pre-selling at sales outlet the medical (sales) representative serves, he/she can check the history of sales and accounts receivable, view the warehouse product stocks, generate a new order and send it to the head office. Also, the mobile application provides a tool for checking how conditions of promo actions are fulfilled and automatically calculate the amount of bonus products to be released to the client provided the conditions of the action are fulfilled. Territorial and regional managers can optimize the routes of visits to sales outlets, sets tasks to their sales and medical representatives, define sales plans, and control fulfillment of those plans using timely received reports.

The CDC group of companies recommends its clients to only use the equipment the compatibility of which with Optimum has been checked; therefore, employees of Dr. Theiss Naturwaren Rus operate ASUS FonePad 8 tablets that perfectly perform in the B2B segment.