The CDC Group has developed a centralized trade marketing management system that provides FMCG manufacturers and distributors with comprehensive tools for planning and managing promotional activities, and analytics for predicting launched promotions.

The implementation of the Optimum Smart Marketing Management system ensures protection of the advertising budget from overspending and full control over budget availability and expenses, significantly reducing the process of planning promotional activities.

The promotion approval process is fully controlled by managing promotion rules, magazines, and integrated emails. When working with contractual conditions, discounts in the invoice, offsets, rebates, and fixed payments are available.

There is native integration with the Optimum SFA mobile trading system and the use of Optimum SmartLook artificial intelligence technology to create more informed forecasts and basic indicators.

Main features:

• Optimize and evaluate promotions from the planning stage before offering them to retailers.
• Real-time ROI analysis based on historical data.
• Calculation of compensation to distributors and key accounts, generation of the necessary documentation.
• Generating the necessary analytical reporting on promotional activities.

The Optimum Smart Marketing Management system is developed on the Microsoft Dynamics 365 Sales platform and can be deployed on a local server or in a cloud service.