Nestlé S.A. is a Swiss multinational food and drink processing conglomerate corporation. It is the largest food company in the world, measured by revenue and other metrics, since 2014. Nestlé's products include baby food, medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. Twenty-nine of Nestlé's brands have annual sales of over 1 billion CHF (about US$1.1 billion), including Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer's, Vittel, and Maggi. Nestlé has 447 factories, operates in 189 countries, and employs around 339,000 people.

Automation of sales in Nestle Russia


Automation of all key sales planning processes for the full range of Nestle in Russia.

  • management of trading stocks with analytics
  • distribution parameters management
  • management of regional offices, independent distributors
  • routing of all categories of field staff
  • automation of the work of territorial managers, supervisors, direction managers, sales representatives
  • interaction with retail outlets
  • collection of all key information "from the fields"
  • analytics of Sell In and Sell out by SKU, groups, brands, territories, types and categories of shop
  • historical data management
  • control of receivables
  • technology "PUSH"
  • generation of data for KPIs and management of employee bonus processes
  • current control of stock balances in the warehouses of independent multi-vendor distributors
  • control over the execution of key processes ("plan-fact").

Summer 2004. Three-stage competition. August 2004 - Start of Phase 1 launch.

October 2004 - Optimum ASUMT (No. 1804 in the Unified Register of Russian Software) works at HQ Nestle Moscow, RSO Nestle St. Petersburg, in 5 independent distributors in St. Petersburg and the Leningrad Region (over 100 office users and over 400 mobile employees).

By November 1, 2004, a decision was made to scale to the entire distribution network in the Russian Federation.

December 2005. Optimum ASUMT works in HQ and in all 11 RSOs of Nestle (RUS), in all official distributors of Nestle (RUS) - 134 companies (with more than 220 branches-warehouses). The system is used daily by more than 1,000 managers and more than 8,000 sales representatives, with a permanent service base of more than 160,000 retail outlets.

2006 – present. Further development of the project, changing the functionality, adding modules, transformation and development in accordance with the requirements of the Federal Law and the IT block.


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