OPTIMUM Sales Force Automation for Android
The CDC group has developed a mobile version of the OPTIMUM system for smatphones and tablet PC on the basis of the Google Android operating system. Currently the system is under testing.
The new OPTIMUM mobile client is operated using a touchscreen in accordance with the concept of the Android-based user interface. Currently the main functionalities of the OPTIMUM SFA system are implemented that are needed for operations of sales agents and merchandisers at retail outlets, including viewing routes as of a specific date; pre-selling; access to information about clients, clients’ debts, and warehouses stocks; gathering of marketing information (availability and layout of products and promo materials, price monitoring, polling, etc.); wireless data synchronization with the company’s accounting system; GPS-based positioning, etc.
The OPTIMUM client application is compatible with the devices on the basis of the Android 2.1 OS and later versions that have the following features: a touchscreen with definition of no less than 320х480 pixels, a CPU with speed of no less than 600MHz, and wireless GPRS/EDGE interfaces and WiFi. The program operates with high performance on the HTC Desire (Android 2.2) smartphone and the RoverPad 3WT70 (Android 2.1) tablet computer.
CDC has rich experience in developing Sales Force Automation (SFA) applications for different mobile platforms. In 1996, MOTOS (Mobile Trade System), the first Russian system for van-selling automation, was created. The product was intended for running under the Apple Newton OS and on the Newton MessagePad PDA. In 1999 to 2003, the company developed OPTIMUM SFA versions for the Palm OS, EPOC OS, Microsoft Windows CE, and Windows Mobile operating systems and, in 2011, the version for Android appeared.
According to the data published by the Canalys research company, in Q4 2010, 33 mln Android-based devices were sold worldwide. This operating system has already won 32.9% of the smartphone market and keeps squeezing out the platforms that were popular earlier, such as Symbian, Windows Mobile, and Blackberry. The Android-based devices are produced by major manufacturers of portable electronics, including LG, Samsung, Acer, and HTC, as well as Motorola, Sony Ericsson, Dell, Toshiba, Lenovo, Gigabyte, and many others.
The new client application on the Android platform allows CDC clients to reduce the total cost of ownership of the OPTIMUM SFA system through purchasing affordable and inexpensive devices.