Benefits of OPTIMUM mobile solutions

For more than 14 years CDC has been successfully developing and distributing on the market solutions based on the proprietary OPTIMUM platform that are intended for mobile agents of enterprises operating in different market segments.

The software and hardware facilities on the OPTIMUM platform enable efficient automation of sales force activities (emergency mobile teams, service engineers, agents, sales representatives, merchandisers, etc.). Out-of-office operations are supported with mobile terminals/communicators operating the OPTIMUM software solutions installed on these devices.

OPTIMUM enables the customer to significantly boost the efficiency of operations, noticeably reduce expenses on support of the mobile personnel structure, fundamentally enhance supervision of the activities of mobile agents, improve the accuracy and shorten the time required for execution of orders and requests, significantly reduce the time required to rollout new products to the market, and dramatically reduce the time required for training new employees. Additionally, OPTIMUM rapidly provides data needed for making managerial decisions at all levels, allows top managers to access different profiles of information on sales force activities, and enables development of complex territorially distributed projects.

The practical experience in operating solutions based on the OPTIMUM platform shows that investments are returned very rapidly — on average, from 100 to 300% during 6 to 12 months after the launch of product operations of the system.

OPTIMUM ensures an increases in the efficiency of mobile personnel operations by 30 – 90 % depending on the scope of automated business processes.

This advancement is enabled owing to the use of the following system capacities:

• The mobile agent can rapidly access the updated information required for decision making.
• Data are transmitted to the office and back in real time through cellular communications channels (customer data, scheduled visits to locations, scenarios of on-site activities, reference tables of accounting entities, updated information on product stocks, history of visits, etc.).
• The mobile personnel no longer need to visit the office every day since the system supports not only remote distribution of required information but also management of agents by sending them messages, setting tasks, and changing targets and motivation.
• A competition between mobile teams and agents may be arranged in virtually real time to boost the efficiency of operations.
• All of the operations that can be performed without interference of the operator are executed automatically so that the mobile agent no longer needs to perform complicated jobs that require special attention and concentration (for example, calculation of the cost of an order or service, ongoing implementation of rules and restrictions, etc.).

Pepsico Holdings: Our estimates show that after the system was implemented the number of orders collected daily by a sales representative increased by 30%; orders are fully inputted into the system three to four hours earlier than before owing to which the ordered products can now be delivered within 24 hours after the order was accepted.

ICS Trading House: After the OPTIMUM system was implemented, the efficiency of operations of sales agents increased by 30%. The potential number of visits increased by 50%. The reduction in the required operator time is about 70% and the number of errors decreased by 90%.

OPTIMUM ensures a significant increase in sales force efficiency.

This advancement is enabled owing to the use of the following system capacities:

• Updated client information is accessible.
• The accuracy of the execution of requests and orders is improved and the time required for execution is reduced (reduction in the number of human errors, availability of information on product stocks, operation scenarios, accounting reference tables, detailed execution time, use of cell phone for remote data exchange, etc.).
• The number of errors in documents is decreased (intellectual control of the generation process, manual input of text is not needed, orders and requests are transmitted directly in the electronic form without errors).
• The amount of accounts receivable is reduced (customer debts are automatically monitored in the communicator).
• The quality standards of serving clients are improved (updated information is accessible on the route; documents can be printed out on site; operation scenarios and optimal routes are available; compliance with rules and restrictions is monitored; the number of errors is dramatically reduced owing to minimized amount of manual operations, etc.).

Slata group of companies: The project is undoubtedly a success! The sales volume has increased in comparison to the previous year by 49% and the profit has significantly increased. According to our estimates, as a result of reduction in the number of lost sales and implementation of the ‘Delivery within 24 Hours’ standard, the efficiency of sales has increased by 20%.

BAIKAL TABAK — DOSTAVKA: After OPTIMUM was deployed the efficiency of mobile agents’ operations increased: the time required for serving a sales outlet reduced by 30% and the number of outlets served by the same staff increased by 20%. Information is inputted into the corporate information systems and invoices are filed virtually without errors.

Regata group of companies: The average time spent by an agent to accept and process a client order reduced by 40%. The client base coverage increased by 21% in comparison to the agents who do not use OPTIMUM. The amount of consumables used by agents halved. The probability of an operator error in processing an application is reduced to the minimum and the rate of processing orders doubled.

OPTIMUM ensures reduction in expenses on maintenance of mobile personnel and adjacent departments.

This advancement is enabled owing to the use of the following system capacities:

• Time is saved in planning routes.
• Transportation costs are slashed.
• The number of operators inputting information is reduced (each mobile agent becomes an operator since he/she generates documents directly in the electronic form).
• The number of supervisors/managers is reduced and the efficiency of their operations is boosted (owing to availability of an efficient tool for remote management of mobile teams and agents).
• The amount of consumables is reduced (there is no need to printout information, since its available in the electronic form on the mobile terminal).
• The amount of stocks is optimized (owing to rapid collection of orders and requests).
• The time period required for acquainting new mobile agents with the workflow is reduced.

Orenburgopttorg: As a result of implementation of the system, the personnel in the documentation department was halved. The time required for processing documents from acceptance of an order to issuance of a consignment note at the warehouse reduced fourfold. The workload per operator diminished since he/she now performs only final processing. As a result of OPTIMUM operations the time required for filing orders diminished. Owing to this, the employee may perform a better facing.

OPTIMUM enables significant enhancement of supervision of mobile personnel’s activities.

This advancement is implemented in the following areas:

• Routes are created more efficiently and optimized (cyclic routes are supported, changes to the route are recorded, etc.).
• The time of visit and execution of works on site are controlled (the time when documents are created and major on site operations are performed is recorded).
• Photos are made with reference to time and the location.
• Motion along the route and consumption of gasoline are controlled.
• On site activities of the agent are now managed (the manager can configure operation scenarios).
• Creation of documents is automatically controlled using a set of parameters.
• Mobile personnel is managed in real time regime.

SUN InBev: The implementation of OPTIMUM allowed us to enhance manageability of the administrative staff and establish supervision of the execution of key steps during the visit to each location. The time required for processing orders reduced by a factor of three or four.

OPTIMUM fosters loyalty of customers.

This is ensured owing to the following functional capacities:

• Required customer information is available on site (history of contacts, credit history, etc.)
• A location can be rapidly re-assigned to another agent or a mobile team.
• Orders are performed faster and more accurately.
• Any types of polling, efficient merchandising, marketing actions, etc. are supported.

Sevco: As a result of implementation of OPTIMUM, the quality of operations of the personnel improved primarily owing to availability of updated information on warehouse stocks, rapid informing of clients about the total cost of the order, flexible pricing policy, and rapid notification about the progress in performing the order. The technical solutions provided by the OPTIMUM software facilities open new perspectives for our company in collection of orders from customers.

Istok: Earlier two or three days passed from the acceptance of an order to delivery of ordered products to the sales outlet. Now each order is performed within 12 hours.

One of the main advantages provided by OPTIMUM is the capacity to develop territorially distributed projects.

The OPTIMUM system is based on the unique technologies for replication of data that enable development of scalable facilities. The CDC group has gained vast experience in implementation of large-scale projects with a territorially distributed structure. The head company’s managers can rapidly access information at any level of the sales force management system.

The territorially distributed OPTIMUM management systems are used by the world’s largest companies and the major distributors operating in Russia: Nestle, Pepsi Russia, Schwarzkopf & Henkel, Procter & Gamble, Megapolis group, SNS group, Johnson & Johnson, Veda, Traditsii Kachestva, SUN InBev, National trade chain Gradient, MAK-DAK, SLATA group, and many others.

Their choice is a solid confirmation that OPTIMUM is a reliable solution and fully complies with market requirements.

The efficient management of a territorially distributed project is performed in the following areas.

• The head office (HO) collects required information from all locations on the territory controlled by the HO beginning from regional representative offices to individual affiliates.
• Users in the HO have access to data on sales force operations at lower system levels (created documents, forms, questionnaires, results of visits, settlements, stocks, etc.).
• Full-fledged management of mobile teams is supported on the entire territory covered by the system owing to which the HO staff can not only receive required information on sales force activities but also perform direct management from the HO to ensure optimal functioning of the distributed system.
• The created territorial structure enables control of selected regions. The efficient control of the selected regions is performed using the structures for management of territorial teams. Managers and supervisors can obtain detailed reports on the personnel’s activities, generate required documents, and manage any system level directly from the office in accordance with the rights granted to user.
• The efficiency of control and management is enhanced as a result of implementation of special technology for verification of the databases operated by regional offices; in addition to the technical tools for verification of the databases (control the completeness of data loaded to a database), it also supports supervision of the activities of the regions and monitoring of employed business rules and technologies.
• The standards of information provision are fundamentally advanced (rapid access to reporting; availability of statistical data and information at locations in the real-time regime; restricted access rights; safe information exchange with any type of corporate information systems used in the regions).
• Data on monitoring of competitors’ activities in all of the territories are regularly and frequently updated.

Schwarzkopf & Henkel: On the IT market, once can find many systems that provide the functionality required for sales force automation. BUT! It is the solution offered by CDC that implements powerful and efficient tools for distribution management which we need so much as a manufacturer. In deploying the system in the chain of our distributors we found out that all of them use different corporate information systems … but its was no problem for us since the OPTIMUM system is compatible with any accounting system used by the customers beginning from such popular products as 1С, BEST, Monolith, and Domino and to distributors’ proprietary products on the basis of Oracle.

NIDAN SOKI: Every two to three hours we obtain via the Internet comprehensive data required for analysis of sales … we generate detailed reports outputted in different profiles, develop strategic sales plans and business development plans, make profit forecasts, and consider options for interaction with partners.

Russky Alcohol: The ‘Russky Alcohol’ group recommends the CDC group as a steadfast and highly professional partner that has valuable experience in both development of software tailored to the customer’s specific needs and implementation of an efficient and proven technology for management of the projects for automation of business in distributed territories.

Motorola Enterprise Mobility Business confirms the high competence of the CDC group in mobile technologies that is confirmed by the Motorola Premier ISV Partner status granted to the company. Motorola Enterprise Mobility Business recommends the CDC group as a steadfast partner for implementing nation-wide projects based on mobile ITs.